Off-Road Tactics with Chinese IP Infringement

Intellectual Property (IP) is an exceptionally valuable asset to many businesses, and by no means least to the car manufacturing industry.

The Range Rover Evoque was launched by Jaguar Land Rover with a price tag ranging from around £30k -£50k, a price tag warranted by its “award winning design”.

At the Chinese Guangzhou motor show last week, controversy arose due to the launch of the new LandWind X7, which was unveiled by a local Chinese car maker created as a joint venture between respected Chinese car makers Changan Auto and Jiangling Motors Corporation.

The LandWind X7 has been branded as a “shameless Chinese Evoque knockoff” and a “copycat” of the Range Rover Evoque.

Land Rover’s chief executive officer, Dr Ralf Speth has confirmed that he will be complaining to Chinese officials in relation to this theft of IP. Dr Speth commented: “the fact that this kind of copying is ongoing in China is very disappointing. The simple principal is that it is not something that should happen; the intellectual property is owned by Jaguar Land Rover and if you break that IP then you are in breach of international regulations that apply around the world”.

It is expected that the LandWind X7 will go on sale later this month for around £14,000.

This is not the first time a Chinese company has been accused of copyright infringement and it unlikely to be the last time.

Ailsa Pemberton
Intellectual Property Department
0113 227 9260

Ailsa Pemberton

Ailsa Pemberton

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